Pride Lens Productions • Logo Design
Initially, I was tasked with designing a logo. However, when it was discovered the company's name Smaal Axe Productions was already in use, I came up with the new name, Pride Lens, for the company.
The Process
In the initial sketch, I tried to hold onto the lion theme. Once I made it into Illustrator, the design translated better without the complexities of the head. 

The name came along as I traced out the paw. What separates the lion from the other big cats is that they are a pride (thank you, Lion King). It's a good play on words as well as pride as in the lion pack and pride as in having pride in the photography and video work that comes out of this company.
Original Sketch From The Company

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